[Link Save] Research and Types of Marketing That Must Be Known

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Research and Types of Marketing That Must Be Known

Marketing is the process of introducing products or services to be known by the public. Marketing also means the process of marketing a product or service, ranging from making strategies to what is felt by consumers.

The development of the business world makes the marketing process grow. One proof of its development is the emergence of online marketing that can be interpreted as an introduction of products or services through the internet. In the past marketing was limited to physical forms such as billboards, pamphlets, to banners. However, now it has begun to penetrate the digital world such as in social media, online advertising, and others.

In this article, Glints will discuss the complete understanding of marketing, its types, to the skills needed to succeed in a career in this field. 

What is Marketing?

What is Marketing?

According to Caroline Forsey of Hubspot, marketing is the process of getting people interested in a company’s products or services. To do this process, it is necessary to conduct market research, analysis, and ideal customer search.

The broad definition of marketing explains how the process in marketing itself. Marketing even starts from the process of product development, the method of distribution to be done, the sale of products or services, and advertising. 

The development of technology makes the definition of marketing widespread. There are currently two types of marketing: online and offline. These two concepts are separated by the medium, where online uses the internet, while offline does not. 

Why is Marketing Important?

Why is Marketing Important?

In a business, marketing has many functions. Marketing is not only able to make ordinary people understand the products or services offered, but also increase sales to make the business grow.

In general, marketing is useful to explain the products or services offered to the community. Sellers of course know what products or services they offer, but what about the wider community?

To use a product or service, people need education. According to Creative, marketing is the most effective way to explain a product or service to potential users. To add pluses, use fun and interesting materials.

The way there are many. One of them is simply giving thanks for using your product or service. It can also be by giving gifts to loyal users or buyers. This process is important because they will make your product or service their top choice.

According to Forty, marketing is the best way to keep the value of a product or service offered high. During the business competition, the process will determine what products or services will keep buyers afloat and help to grow.

Types of Marketing

As already explained, marketing is divided into two forms: online and offline. If offline has medium limitations, another case with online. By doing online marketing, you can get various things to get buyers without restrictions. Here are some types of marketing as quoted from Hubspot.

1. SEO

Search Engine Optimization or SEO is the most popular type of marketing today. This process uses website optimization for a product or service to appear in a search engine like Google. By utilizing SEO, the owner of a product or service can target and analyze potential buyers specifically. For example those aged 18 to 25 years or people who live in a particular city. 

2. SEM

Search Engine Marketing is known by the abbreviation SEM. SEM is tasked with making the products or services offered to appear in the first rank of search engines. In addition, this type can maximize the arrival of prospective buyers with a pay-per-click method.

3. Social media

Social media also has similar popularity as SEO. The difference is, on social media, the products or services offered will not be easy to get prospective buyers. This is because every social media has a different segmentation and target market.

4. Video

The type of video marketing changes over time. If in the past video marketing was only used to attract prospective buyers, now video marketing can also be used to maintain buyer loyalty. One example is making a movie series or mini television.

5. Blogs and print media

Other types of marketing are blogs and print media. Through this type, the owner of a product or service can market his product through banners and writings (when using blogs) and advertising (when using print media). 

In addition to the above mentioned, there are still many types of marketing. Starting from ad-lips developed by radio channels or free trials, which offer free products with a certain trial period.

Know 4P Marketing

In the 1960s, E. Jerome McCarthy, author, and professor in marketing introduced the concept of 4P in the book Basic Marketing: A Managerial Approach. Well, 4P marketing is product (product), price (price), place (place), and promotion (promotion). 

4P marketing explains how marketing intersects with each stage of the business. In addition, 4P is a combination of factors that determine or influence every community decision on the products or services in circulation.

1. Product

The product is the first factor. Products become important because to influence society, not only need a finished product or service. 

The question that will arises usually is how this product or service is displayed. After that, the owner of the product or service can conduct a market test on the public opinion about this product or service, whether it is interesting or not. 

Without understanding the above, the products or services offered will be difficult to accept. Understanding the above will make the owner will continue to think about how to improve the quality of the product or service without assumptions.

2. Price

After determining the product or service, the following thing to note is the price. To determine the price, the owner of the product or service can check the price of the competitor or see the extent to which prospective buyers are willing to pay.

3. Place

In the context of marketing, place refers to the process of distributing goods or services that you offer. In addition to the process, you should also know how wide the range of your products and services is. Yes, here you must know very well who the targets of your products and services are and how best so that people can get your products. 

4. Promotion

The last factor in 4P is promotion. Promotions include advertisements, events, or discounts created to increase understanding of the products or services offered. Not only that, but the promotion also allows products or services to attract more buyers.

Career in Marketing

There are four roles in the world of marketing. The four are marketing communication, social media and content, SEO, and digital marketing. In some companies, social media and content are different roles.
These four roles are usually done by fresh graduates or people who have less than two years of experience in their respective fields. In this role, these people are usually given the task of executors. 
After that, there’s a manager. The level of a manager is usually obtained by people with experience above two years in staff positions. At this level, the big task is to conceptualize, maintain, and evaluate strategies. 
The last structural position is a director. Directors usually deal with managers. They share tasks in strategic affairs. However, all marketing concepts and evaluations of the company are in the hands of the director.

Key Skills for a Marketing Career

In some positions in marketing, the need for technical skills such as the ability to analyze Google Analytics to understand the search engine process is quite high. However, according to Target Jobs, companies often apply rules for skills.
The main ability needed is to create, execute, and evaluate campaigns. In this task, a marketer is not only required to be creative and innovative, but sensitive to the campaign that is being run.
Being sensitive to issues is a second need. Sensitivity to issues becomes important because it will affect how campaigns are run and accepted in society. Usually the ideas or innovations that appear in marketing campaigns are influenced by issues that are viral in society.
The last skill for a marketer or marketer is to do market research and analysis. Market research and analysis are done to find out the strategy to evaluate the campaign. Even so, market research and analysis is done not only to look for quantitative data but also qualitative.

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